5 Website Mistakes I See Every Week

I look at a lot of websites. And while every business is different, the same handful of mistakes show up again and again. The encouraging part: each one is fixable, often quickly. Here are the five I see every week.

1. No clear next step

The visitor is interested but the page doesn’t tell them what to do. Add one obvious call to action and watch what happens.

2. Hidden contact information

If finding your phone number or form feels like a scavenger hunt, you’re losing ready customers. Make it effortless on every page.

3. Slow-loading, oversized images

Beautiful photos straight off a phone or camera can be several megabytes each. Properly sized images keep your site fast — one of the easiest wins in any optimization.

4. A site that breaks on mobile

Most of your visitors are on a phone. Tiny text, overlapping elements, and buttons that are hard to tap send them straight to a competitor.

5. Launched and abandoned

The biggest one. A website isn’t a one-time project — it’s a living asset. Outdated content, broken forms, and ignored updates pile up over time. That’s exactly why we offer the Website Department: so your site keeps working long after launch.

Fix them and stand out

None of these is hard to solve — but most businesses never get to them. Clean up these five and you’ll already be ahead of most of your competition. Want a fresh set of eyes on yours? Let’s talk.